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Background
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The key concepts that constitute the PhIX logo are that of a gateway, a passage and movement that are visually rendered through an upright diamond with a stylized figure of a man running to the right. The man is a representation of a Filipino, leaping into the future with confidence and ambition. The logotype is rendered simply in black and PLDT red. Red highlights the letter "I" and the word "Internet", representative of PLDT's being instrumental in hte birth of the PhIX and the leap of the Filipino into a future with a better, clearer and more expansive forms of communication. LOGO RULES COLORED APPLICATION
Only the "I" of PhIX and
the word Internet is colored ( PANTONE 187, PLDT RED). Logo
should never appear with out the logotype below. Reduction in logo aalways
includes the logotype. The words 'Philippine Internet Exchange" may be
removed if reduction in size results in type below 6 pts. In applications
with the PLDT logo, the
PLDT logo takes precedence in order of visual importance. The only exception
to
this rule is when the application is PhIX-specific. Logo should never appear
in reverse
(black side of diamond always on the left).
BLACK & WHITE APPLICATION
Only the "I" of PhIX and
the word Internet is colored ( 40% BLACK). Logo should never appear with
out the logotype below. Reduction in logo aalways includes the logotype.
The words 'Philippine Internet Exchange" may be removed if reduction in
size
results in type below 6 pts. In applications with the PLDT logo, the PLDT
logo takes precedence
in order of visual importance. The only exception to this rule is
when
the application is PhIX-specific. Logo should never appear in reverse (black
side of diamond always on the left), and should never appear in this version
when color is present in the application.
LOGO AS MARKETING MATERIAL To increase the local Internet user’s awareness of the Philippine Internet eXchange (PhIX) service, PLDT now allows the interconnected Internet Service Providers (ISPs) to the PhIX to paste on their respective web pages and include in their marketing and sales materials the PhIX logo, as shown below:
The use of the logo in the ISP’s web page and marketing materials signifies
that the ISP
is routing its local Internet traffic via the PhIX. It likewise informs
the ISP’s existing and
prospective customers that they are a certified member of the PhIX - that
guarantees reliability
and fast access to local content and to locally-exchanged information
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